Frozen yoghurt concept Snog will open its fourth site in the Middle East and first in Pakistan later this month. The business, which was founded by Rob Baines and Pablo Uribe in May 2008, will open a unit in the Zamzama & Dolmen Mall City in Karachi. The group, which operates five sites in London, opened its first international site in Mirdif City Centre, Dubai last year. It has since opened two sites in Kuwait, plus a site each in Brazil, and Colombia. Further franchise sites are set to follow in Qatar and Saudi Arabia later this year. The business, which was founded by Rob Baines and Pablo Uribe in May 2008, opened its first international site in Mirdif City Centre, Dubai, last year. Last summer it operated a pop-up store in Liberty, the London department store, until the end of August. This year, the pop up will be found at the London Fashion Week’s largest independent showcase, Vauxhall Fashion Scout, from 17 to 22 February. Baines previously said that a further roll out of the brand in the UK outside the capital was unlikely, although that would change if interest in the chain from private equity groups firmed up.

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