What do Guinness, Dom Perignon and The Fat Duck have in common? Well, despite the first two no doubt being available at the Heston Blumenthal eaterie - all of them have topped a list of the coolest brands. They were named as category winners in the latest CoolBrands 2010/11, which is compiled by The Centre of Brand Analysis. The list also includes a selection of so-called qualifying CoolBrands that contains other companies like Wagamama and Aspall Cyder. Barry Chevallier Guild, Aspall partner, said: “We are delighted to be awarded CoolBrand status. “Our ongoing commitment to the quality of our cyders has ensured they have won numerous awards since their relaunch and we are incredibly proud that the Aspall brand is also now being recognised.” A full list of the companies found in the study is available here: http://www.coolbrands.uk.com/