A report by the government’s Advisory Council on the Misuse of Drugs (ACMD) has called for a ban on alcohol being advertised on TV and on drinks companies sponsoring sporting events. It also recommends banning alcohol advertising in cinemas showing under 18s films, raising duty on alcohol and more lessons for school children on the effects of excessive drinking. The study advises cutting the drink-driving limit for under 25s by nearly 40%. In order to reduce fatal accidents, the committee warns that the limit should be decreased from 80mg of alcohol per 100ml of blood to 50mg. Last year there were 590 deaths from drink-driving, with the number of casualties amongst young drivers doubling in the past five years. Britain, however, continues to have one of the highest alcohol limits in Europe. The ACMD say the measures are needed to stop the rise in alcohol-related disease. The report said: “Given the continuing rise in the prevalence of alcohol-related health problems and the high levels of drinking among young people, we recommend that a much stricter code for alcohol advertising and sponsorship should be established.” Smoking laws for young people should be also tightened, according to the report. It proposed that the legal age for buying cigarettes be increased to 18 and strictly enforced.