The Portman Group is launching a £1m poster campaign to discourage young people from getting drunk.

The posters target 18 to 24-year-olds and point out that drunkenness can lead to crime, accidents, attack, illness and unprotected sex.

The sensible drinking lobby has found that one million young adults drink regularly just to get drunk.

The posters will be put up in pubs, bars, casualty wards, public transport and university campuses.

The Brewers and Licensed Retailers Association said it was important to teach people the difference between having a drink and getting drunk.