Pernod Ricard has added two new initiatives to its responsible drinking policy. The company is to extend the display of a warning to pregnant women of consuming alcoholic drinks on all bottles of wine and spirits it sells to all European Union countries. At present is compulsory just in France. The group has also added a sensible drinking or prevention message to its international advertising campaigns, which can be adapted to local situations and media, such as TV, cinema, press and billposting.