Pepsico is among five of the world's biggest food manufacturers who are rebelling against the government's "traffic light" food labelling. The five fear they are being made the scapegoats for the country's obesity problem and plan to mount a huge advertising scheme to defeat the scheme. They claim their own Guideline Daily Allowance (GDA) labelling system is better than the traffic light one. The Sunday Times 03/09/06 (Business) page 3.1