Boparan makes changes to senior team

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Boparan Restaurant Group (BRG) has announced a number of changes to its executive board, to come into force in the coming weeks.

The group, which operates the Giraffe, Harry Ramsden’s and Ed’s Easy Diner brands, has appointed Nick Smith to the newly created role of commercial director. He joins from The Restaurant Group where he was director of purchasing for over a decade.

Simon D’Cruz takes on the role of finance director, following Will Franklin’s decision to step down. He joins from Domino’s Pizza Group where he was co-finance director and prior to that, held senior finance posts with British Telecom, Delta Airlines and PWC.

Sam Wignell, currently brand director for Ed’s Easy Diner, will have his role expanded to include Giraffe World Kitchen, when Matt Snell leaves to pursue a new opportunity.

BRG chief executive Tom Crowley, said: “Now that we are moving into the next growth phase for BRG, we are delighted to welcome Simon and Nick to the group and congratulate Sam on his expanded role. They each enjoy first class track records of success in their respective areas of expertise, and this will be invaluable as we pursue our ambitious growth plans for the business, as a whole.”

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  • Ed's Easy Diner
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