Pizza Hut seeks marginal gains in a heated market

While the restaurant sector was seeing an explosion of growth, Pizza Hut Restaurants remained focused on consolidating and investing in its estate. Chief executive Jens Hofma, who led the management buyout of the business this year, talks to James Wallin about a return to growth, his concerns about the sector’s obsession with like-for-like sales growth over protecting margins and his frustration that responsible operators have been penalised in the CVA era.

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