29 Jan 2020
Ham Yard Hotel, London 

Whether consumer-facing or back office, MCA’s annual Hostech conference examines case studies from leading operators and best-in-class solutions from sector suppliers. The event provides insight and networking opportunities for IT and digital marketing professionals, senior managers and anyone tasked with driving operational efficiencies and greater customer excellence.

• Pizza Hut is adding data-driven optimisation to enhance the way it cooks pizzas and delivers them using an IT system called Dragontail. UK general manager Neil Manhas will discuss the rollout.

• Burger King says its aim is to ensure its tech solutions are ‘customer-focussed, not just innovations for their own sake’. Tim Love, senior digital marketing manager, takes us through its digital journey so far.

• In-restaurant payment and ordering apps have so far yet to reach a tipping point, with lagging consumer take-up just one of the obstacles. Could this be about to change with an industry-wide, open-access solution? In a Hostech exclusive, Strahan Wilson, chief financial officer of Cote Restaurants, shares more.


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