The Olympics could reduce overall spending on eating out in 2012 by £74m compared to a year without the Games, with London experiencing a fall of £8m alone during August, according to the latest research from Horizons. The research highlights a number of factors that could influence the eating out market during the Games – an increase in traffic, which will disrupt everyday plans for up to 100 days; a dramatic fall in hotel occupancy after the event, which will have a knock on impact on food demand; 80,000 volunteers each taking 10 days off, representing a shift of consumption patterns for 800,000 man/woman days; people skipping work; and premises closing during the Olympics. Horizons said that taking this into account it expected a reduction of 0.2% over the baseline of foodservice consumer spend as the most likely outcome for the whole country during 2012. However, it said that this was still subject to a wide degree of variation, with a best outcome seeing a rise of £688m and a worst outcome of a loss of £384m. The consultancy firm also breaks down the impact of Games across three elements: inside the fence – eating out opportunities the Olympic environment (Stratford, the rest of London and sports venues across the country); outside the fence – eating outside the Olympic environment; and in-between – such as Olympic “live” sites and training centres. It said that the selected upside of operating outside the fence could be enthused consumers and an increase in visitors, many from overseas. However, the downsides would include consumers staying at home to watch events on television and disrupted travel.