Northern Ireland is set to ban promotions offering ‘all you can drink’ for a fixed price, writes Michelle Perrett. The move was announced today by Social Development Minister Nelson McCausland following a public consultation. The ban will bring an end to pub promotions such as “all you can drink for £10” and is expected to come into force in January 2013. Colin Neill, chief executive of Pubs of Ulster, welcomed the move said: “Whilst ‘all you can drink’ promotions are rare and the majority of licensees continually demonstrate best practice in this area, we do recognise that there are some premises that choose to offer such promotions. This will no longer be tolerated and we will ensure all licensees are aware of the change in the law before it comes into effect early next year. “This latest move also complements the work being done within the industry to combat irresponsible practices; especially the Responsible Retailing Code NI, which came into effect at the start of September. We believe the code will help reinforce any legislation introduced by the Minister and ultimately tackle the issue of irresponsible promotions going forward.” Pubs of Ulster said it was encouraged that the Northern Ireland Government recognised the role supermarkets now play in the sale of alcohol.