Drinkaware, the alcohol awareness charity, will not be forced to work as part of the government’s Change4Life initiative. There had been fears that Drinkaware would be submerged within the £100m campaign that features colourful men in its advertising and promotes a healthy lifestyle. However, Anne Milton, the secretary of state for public health, dismissed the rumours. She told The Grocer, a sister publication of M&C Report there was “no question” of such a move happening. She added: “We do not want any duplication. A lot of the industry is nervous, not least because we have said public health is a priority. “We will publish a health White Paper in the autumn and have a conversation with the drinks and retail industries on how we can work together.” Concerns were raised after Andrew Lansley, the new Health Minister, suggested that Change4Life would become a “social movement” that would incorporate the drinks industry.