A budget hotel business from Malaysia is to launch in London later this month offering rooms in central London for as little as £35 per night. With a model similar to some budget airlines, Tune Hotels charges guests for everything on top of a basic room and bed, including £1 for a towel, £2 to use a hair-drier, £2 to store luggage and £7.50 to have their room cleaned. Mark Lankester, chief executive, said: "It's all about choice. We say consumers should assemble the experience as they see fit. If you want to stay in a five-star hotel, there are plenty already in London." Tune Hotels, which has nine hotels in Malaysia and Indonesia, will open its first British site on Westminster Bridge Road at the end of August. It plans to ad up to 14 by 2014.