Managed pub and restaurant operator Mitchells & Butlers is trialing a ‘foodier’ version of its Irish pub brand O’Neill’s, M&C Report has learnt. Going under the name Irish Pub & Kitchen, the trial is set to begin at O’Neill’s in Oxford’s George Street when it re-opens after a refurbishment in September. It’s another attempt to increase food sales at O’Neill’s in line with M&B’s overall strategy of changing the mix at its pubs. A similar attempt was tried in 2009 with the Pub & Grill menu, which was rolled out to 19 sites. An M&B spokesman described Irish Pub & Kitchen as a “refreshing” of the O’Neill’s brand, a form of new product development, rather than a new concept. Yesterday M&C Report revealed that M&B is to continue to reshape itself as a food-led business with the launch of several new formats and concepts over the next few months, including its first dual Toby Carvery/Harvester site and an express format for Toby Carvery.