Majestic Wines sales bubbled over during the holiday period as revellers toasted the new millennium in champagne. The festive spirit helped boost sales by more than a fifth.

The group, whose 87 retail outlets are aimed at the affluent end of the UK market, said like-for-like sales during the nine weeks of Christmas and the millennium were up 22.1%. Sales of champagne were up 73% on the same period of the previous year.