Jurys Inn has launched a new female-friendly dining service for women business travellers. The group will trial the scheme at its Chelsea and Manchester hotels and if successful will roll it out to its entire portfolio. The initiative is the hotel chain’s response to a rise in female corporate guests, which currently make up 30% of all customers. It estimates that by 2010, 46% of all business guests will be women. Research by Jurys Inn showed that 76% of women find it difficult to go to the bar or dine in the restaurant if they are alone, with most choosing to stay in their rooms to eat. Suzanne Cannon, marketing manager, said: “The days when a woman dining alone in a hotel restaurant was a rarity are long gone but we discovered that quite a number still don’t like the idea of eating by themselves. “This is why we are introducing women’s tables. It’s a chance for businesswomen to meet other travellers in similar circumstances, be part of a group and enjoy eating in company after work rather than being stuck in a room.“

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