Beauty entrepreneur George Hammer, who owns Urban Retreat, is teaming up with long time friend and East Dulwich Deli founder, Tony Zoccola to open Great British, “a classic British eatery” concept in London’s Mayfair. The first site, which will open next month, will be housed on the premises of a former butcher shop built in 1887 in North Audley Street. Joints of roasted meats will be carved in the window to entice customers in, and a small café area at the front will be offering quick freshly made hot bloomer sandwiches and lunch options. Hammer said the pair were setting up the venture because they found the lack of authentic British eateries disappointing. He said: “Every time I took foreign clients out for a meal, we'd have difficulty finding a great, relaxed British restaurant, so it would always end up being Italian, Japanese or French instead.”