An explosion in the level of demand for champagne worldwide has forced the French authorities to expand the area in which it can be grown for the first time since 1927. Those villages whose land is reclassified as “eligible” for growing champagne grapes will have a similar effect on the local economy to striking oil, with land values increasing by 200-fold. However, other areas that just miss out on the reclassification will be denied a fortune. Champagne grapes grown best on poor land which is not much use for growing other crops, so reclassification can boost land values from Eu4,000(£2,800) per hectare to as much as Eu1m a hectare. The Independent 27/10/07 page 32