Facebook fans of Gingerman Restaurants, the East Sussex-based pub and restaurant group, have chosen the name of the group's new Kemp Town pub in Brighton. The group's fourth site and first freehold is to be known as the Ginger Dog, following on from the original Gingerman, the Ginger Pig pub in Brighton and the Ginger Fox in Albourne, West Sussex. Ben McKellar, founder of the Gingerman group, said that allowing consumers to name the pub via the internet had made the operator closer to its customer base.