The Food Standards Agency has relaxed its target for salt levels in food after industry complaints. Heinz, Sainsbury's, and Tesco all said that there were technical and consumer taste issues at stake. The FSA said: "We have an important and challenging target to reduce average population salt intakes to six grams a day by 2010 and we need the co-operation of all sectors, but particularly the industry, to achieve this." Martin Paterson, deputy director general of industry body the Food and Drink Federation, said: "The food industry is committed to continuing to reduce levels of salt in products and providing lower salt options where technologically possible, safe and acceptable to consumers. "We will continue to work with the FSA and the Department of Health to help achieve sodium reductions in our diets and to increase consumer choice."