"Food tourism" contributes almost £4bn a year to the UK economy, according to the organisers of British Food Fortnight. In a survey of tourist perceptions of the UK food industry, two-thirds of Britons said that food and drink influenced their holiday choice. Alexia Robinson, the organiser of British Food Fortnight, said: "Taste is one of our senses. We usually experience a place visually, such as on a castle or cathedral tour, so why not add to that through our taste buds?" "If you stay in a Gloucestershire B&B, for example, you'll probably be served sausages made from Gloucester Old Spot pigs. In the north of England, tourists seek out potted shrimps, and apple pie is popular in Kent."