The former retail director of the Devonshire Pub Company has taken over the first pub in what he wants to be a chain of upmarket outlets.

Simon Price is leasing the Dog & Otter at Great Harwood, near Blackburn, from the brewer Jennings Brothers, and has spent £150,000 to give it "contemporary style and traditional service".

Price said he wanted to have a chain of 10 pubs operating under the name Ice Blue Inns.