Domino’s Pizza in Poland is to open its ninth store in Warsaw today and said it’s on target to open 12 by the end of the year. The site is in a shopping area in Pruszkow, an affluent commuter suburb. Peter Shaw, chief executive of DP Poland, said: “Within easy reach of the city centre, Pruszkow allows us to extend our brand franchise in an affluent neighbourhood with the potential of supporting a number of stores in the future. “We now have stores in inner city mixed residential and commercial, central business district and suburban locations and our store teams are building sales according to the specific needs and motivations of their customers.” He added: “I am also pleased to confirm that the store teams are being recruited and trained for the three store openings in December, to hit our target of 12 store openings in 2012. Our steeply building sales reflect this concentrated store opening programme.” Shaw said the value of average transactions is “growing significantly across all stores” and a “significant proportion of customers are buying more than once a month, reflecting their willingness to pay for great quality and speed of service”. The company raised £6.5m following its listing on AIM in July 2010. In September, it reported a pre-tax loss of £676,399 for the six months to 30 June 2011, with Shaw highlighting “significant investment in infrastructure [and] rapid development of our operational capabilities”.