Diageo is ready to invest millions of pounds to “supercharge” the Cobra beer business. The world’s biggest spirits company would initially take a 30% stake before assuming full control within five years. The move would cost Diageo about £30m, but it is prepared to spend millions more on marketing and distribution to help Cobra, owned by Lord Bilimoria, grow. The Mail on Sunday 27/07/08 page 57 (Financial Mail)