Eating and drinking less could prevent as many as 80,000 cases of cancer a year, according to a leading cancer charity. With Britain's record of “lifestyle” cancers nearly as bad as that of America due to our love of fast food and our excessive drinking, a curb on both would mean fewer incidences of cancer each year. Professor Martin Wiseman, a scientific and medical adviser to the World Cancer Research Fund, said more needed to be done to raise awareness of the harmful effect of consuming too much alcohol in the UK, with, for example, 20% of cases of breast cancer in the UK attributable to booze, double the rate of the US. The fund recommends regular exercise, avoiding sugary drinks and processed meat, as well as limiting consumption of red meat to reduce the risk of cancer.