Consumers are becoming less pessimistic about the future and increasingly believe that the worst of their financial situation is behind them, according to a new survey. The survey of 1,000 food and grocery shoppers by IGD ShopperVista found that while 47% of shoppers still believe they will be worse off in the year ahead, this is down from 61% a year ago. Forty percent now believe their personal economic situation will be “about the same” over the next 12 months, up from 29% a year ago. And the proportion of shopper who expect food prices to rise over the next 12 months has fallen from 33% to 21% over the past year. Joanne Denney-Finch, chief executive of IGD, said: “A growing number of shoppers seem to believe that the worst is behind them. They have adapted to the new economic reality and are aware that UK inflation may have peaked. Rising food, fuel and utility prices are the main factors that shoppers fear will make them worse off in the future, so good news in this area is helping improve shopper confidence.” But she added: “The economic environment remains challenging and we expect 2012 to be a rollercoaster ride for many shoppers.”