Footballer Ashley Cole has confirmed that he is set team up with international music star Jay-Z to open a restaurant and club in central London called 40/40. The project entitled “40/40 London” will have a modern American-themed menu at a location yet to be decided. The team said that three potential sites are currently consideration and a decision is expected to be made next month. The original 40/40 Club opened in 2003 in New York and is currently undergoing a refurbishment. The chain, which has sites in Atlantic City and Chicago, also plans to open venues in Tokyo and Macau. The 40/40 London will give first option on jobs to talented, long-term unemployed young people. And each month a percentage of profits from the project will go to local youth charities for music and sport projects in deprived communities. Cole said: "I am delighted to be working with Jay-Z I have grown up listening to his music and now to be doing business with him is amazing and the projects we do will be delivering much needed funds back into sport and music on a local community level as well as helping talented young people get back to work." 40/40 Partner Juan Perez added: "The partnership of Ashley and Jay-Z along with our entire 40/40 Club team is the ideal fit for bringing our brand to London. The 40/40 Club is not only a brand, but a lifestyle that suits the nightlife and sports world and that makes it a perfect fit for London." NVA Entertainment Group (NVA) brokered the multi-million pound deal that will see Cole and Jay-Z work together on a number of new ventures.

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