Coke aims to boost its profits after being overtaken last year by PepsiCo as the largest soft-drinks and snack company by market capitalisation. It is spending £250m on a “feel-good” advertising campaign based on its drink’s traditional appeal rather than switching emphasis to health-conscious fruit-juices and bottled waters. It is also introducing Diet Coke Plus, a vitamin-enriched, zero-calorie Coke, which goes on sale in the UK in October. The Sunday Times 29/7/07 page 7 (Special Report, Business)