Toby Baxendale, chief executive of Seafood Holdings, is vying to seize Sir Rocco Forte’s title of winner of the CEO Iron Man Challenge. However, the event’s official website indicates that Baxendale is the only challenger. Sponsor K2 suggests not all registered entrants are on the site. The Sunday Times (Business) 26/12/04 page 6 (Prufrock)

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