Cadbury is to press ahead with a plan to open a chain of high street cafes after Kraft Foods, its new owner, endorsed the venture. As well as serving afternoon tea, Cadbury Cocoa Houses will have a chocolatier service on site offering quirky gifts such as giant Flakes. The confectioner signed off the plans for the café chain in January, just before Kraft’s £11.4bn takeover the following month. The Times reports that the US food giant has now approved a 20-year licence of the Cadbury name to a group of entrepreneurs led by David Morris, the former Harrods director of Food & Restaurants, who will become chief executive of the venture. It is thought that the venture will be independently financed. Property negotiations have commenced with landlords over sites, with the first café expected to open in London by the end of the year.