Britvic is planning to deepen its relationship with Pepsico in an attempt to discourage private equity takeovers. It is hoping to strike more bottling deals with Pepsico which will help it continue to expand and innovate, presenting a greater challenge to any private equity predator. Major shareholder Permira was understood to be considering a £1bn bid for Britvic after an informal approach was declined last year. The Sunday Telegraph 20/7/07 page B2 (Business)