Three quarters of British consumers think that shop-bought sandwiches are overpriced, according to new research from Mintel. Mintel, which has partnered with new social networking site GetLunched to offer individuals and businesses the opportunity to lunch with its expert analyst, said that over one in five Brits (22%) work through lunch more often than not, with 42% of agreeing that they are more likely to buy sandwiches out of home which are part of a meal deal. Over one in five (23%) say that they are just looking to ‘refuel’ at lunch, while one in ten (11%) working Brits think it is important to socialise with colleagues during their lunch break. Peter Haigh, chief executive at Mintel, said: “We are seeing an increased need from consumers to multitask over lunch and with one in 10 Brits working through their lunch and just one in 10 finding it important to socialise with colleagues, making lunch hours enjoyable as well as productive has never been more important.” Under the new partnership with GetLunched, participants will be able to click through to enter to win a lunch with the analyst of their choice, where they can discuss their industry and queries specifically related to their business or market sector. Haigh said: “Mintel combines great data with great analysis and our expert analyst team are the best in the business. We are delighted to be partnering with GetLunched to provide businesses and individuals an exceptional opportunity to lunch with our expert analysts in the sector of their choice and receive insight and analysis to help their business succeed - and provide the perfect incentive to reinvent the lunch hour with arguably the most productive working lunch available.”

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