Famous wine writer Oz Clarke says fictional character Bridget Jones is behind a decline in sales of chardonnay. The frumpy 30-something creation of Helen Fielding was famous for drowning her sorrows with the type of wine. But for Clarke it was the worst thing that could have happened for the wine – that originally comes from the Burgundy region of France but is now extremely popular in Australia and South America. He said: “Chardonnay has made some of the world's greatest wines. Everyone appreciated it until Bridget Jones. “Bridget Jones goes out on the pull, fails, goes back to her miserable bedsit, sits down, pours herself an enormous glass of chardonnay, sits there with mascara running down her cheeks saying, 'Dear diary, I've failed again, I've poured myself an enormous glass of chardonnay and I'm going to put my head in the oven.' “Great marketing aid.” And he added: “Until Bridget Jones, chardonnay was really sexy. After, people said: God, not in my bar'.” It would appear the British public agrees with the writer. In the past 12 months , 2.5 million fewer shoppers bought the drink compared with the previous year, according to retail analysts TNS.