Arbiter Enterprises, a new pub company founded by former Allied Domecq employees Nick Worthington and Ollie Fisher, plans to open four sites in London over the next five years, after launching its first, The Arbiter in Fulham, last week. The company, which is backed by private investment, has taken a 30-year lease from Enterprise Inns on its first site and told M&C Report that it was already looking at further venues in Clapham and Marlybone for expansion in 2007. Fisher, who headed up Allied Domecq’s national accounts team for its spirits division, said: “We are looking for locations were the clientele fit into the 25 to 44-year-old age bracket and are maybe new to the area, and looking for a new local. “The pubs will be a mixture of 70% drinks and 30% food, which will be traditional English but with a Scandinavian twist because Nick has some Danish heritage.” To keep things fresh the co-founders have set themselves a rule of five when it comes to their drink and food offers. Fisher said: “Each part of the menu, whether it be starter, main course or desert, will only have five choices, which will be changed every week. This will also apply to draft and bottled beers, plus there will be only five white and five red wines to choose from. We want to put the emphasis on quality rather than quantity.”