Apostrophe, the boulangerie-patisserie chain, will open its tenth cafe at the beginning of November in Grosvenor Street, London. The company, which is backed by private equity, has invested approximately £175,000 in refurbishing the new 55-cover café. The latest site follows the opening of the company’s ninth outlet at the beginning of September in Nottinghill Gate. The group is planning to expand the concept primarily in the capital and is focusing on areas in South West and Central London, with a further site set to open in March 2007. Amir Chen, managing director, said: “We are hoping to open a new outlet every few months.” Apostrophe will open and operate a site in Heathrow Airport’s new Terminal Five in March 2008. “This new café will be larger than the company’s average sites, which generally have 40 to 50 covers.” All the sites include a bakery serving a variety of fresh bread and pastries. Average spend per head at lunchtime, which is the company’s main market, is £7.