Georgi Gyton

Georgi joined from People Management at Haymarket Media Group. Previous to that, she worked at Haymarket title Event, and spent seven years at William Reed Business Media, beginning her career at British Baker, before moving across to Meat Trades Journal and

Contact info

+44 (0)1293 846519
  • I'll Have What Shes Having

    Sweet success


    Tapping into consumer demand for value, indulgence and Instagram-friendly menus, dessert bars appear to have found a sweet spot in the market. Georgi Gyton takes a look at the growth of this area of the eating-out sector, much of which has been under the radar

  • Patisserie Valerie

    Established in 1926, reborn 14 February 2019


    Following the sale of Patisserie Valerie to Causeway Capital Partners, Rhys Iley spoke to MCA deputy editor Georgi Gyton about why he is viewing it as a new chapter for the business, and what changes the management team will be putting in place, including store refreshes, longer opening hours, NPD, and a new app.

  • Roosters Piri Piri

    Full steam ahead


    With its eye on store numbers in the triple figures, Georgi Gyton speaks to Roosters Piri Piri about its ambitious growth plans, how delivery is changing its property strategy and why the operator has made innovation the lifeblood of its business.

  • The Bedford Saloon bar

    MCA Introduces… The Bedford from Three Cheers


    Three Cheers recently reopened The Bedford in Balham – the second project through its partnership with Ei Group, and Ei’s largest project to date – following a £3m refurbishment. Georgi Gyton went to find to find out how they spent the money and what potential the partnership holds in the future.

  • Notes was co-founded by financier Edward Halfon

    A crescendo of coffee


    Following a successful fundraise on Crowdcube this summer, coffee shop and wine bar Notes is looking to double its estate over the next two years. Georgi Gyton finds out more about its growth plans, which include a move into travel hubs, starting with train stations

  • Opinion

    A glass half full


    Closing in on the 20-site mark, Veeno has reached a fork in the road for future development. Georgi Gyton spoke to co-founder Nino Caruso about the journey so far, and which direction the company might head in

  • Chiquito

    Brandwatch: Chiquito


    A common feature at leisure and retail parks across the UK, fast-casual Mexican chain Chiquito has underperformed the market in recent years. In response, parent company TRG has been investing in the brand’s development – so have their efforts been bearing fruit? Georgi Gyton investigates.

  • Matt Snell, MD, Gusto

    Subtly Italian


    More than a decade after the Gusto brand was created out of the ashes of Est Est Est, it is now in the midst of a second reinvention, which will see it fully embracing its Mediterranean influences. Georgi Gyton reports.

  • Jason Clark, McDonald's

    Fast food of the future


    Self-order screens and bluetooth locators are soon to become the norm at McDonald’s as it rolls out its Experience the Future programme. Georgi Gyton finds out what’s been behind the development of the programme, which was awarded the Best Use of Technology gong at this year’s Retailers’ Retailer awards.

  • The Deltic Group

    Hello I'm a chatbot, how can I help you?


    We’ve all read about a future where artificial intelligence is mainstream, but can chatbots realistically be integrated into a sector that relies on the value of human interaction? Georgi Gyton looks at how the technology is being used already.

  • ETM Botanist

    The changing tale of ETM


    Georgi Gyton spoke to the winners of The Evolution Award at this year’s Retailers’ Retailer of the Year Awards – ETM Group – about what prompted a change of strategy 18 months ago

  • Hawksmoor Edinburgh

    Integrity at scale


    In the second MCA Introduces, Georgi Gyton visits Hawksmoor’s new Edinburgh restaurant to talk to the founders about why the city fits the bill for its latest venture and how it ties in with future plans

  • Plastic straws

    The cost of responsible retailing


    Sustainability credentials are rapidly moving from being a defining feature of a brand to a basic expectation of the consumer. As operators increasingly seek to incorporate responsible policies into their business models, Georgi Gyton looks at what impact this is having on the bottom line.

  • Greg

    Brandwatch: Greggs


    The bakery food-to-go giant announced this week that it was adopting a “more cautious” outlook regarding performance for the rest of the year as troubles on the high street start to affect growth. Georgi Gyton takes a look at how the brand is setting itself up to even out any bumps in the road

  • Vinoteca

    A restaurant in denial


    Continuing on its mission to make wine more accessible to the masses, Vinoteca is now gearing up for its first regional opening. Georgi Gyton met the founders to find out more

  • Tim Martin of JD Wetherspoon

    JDW’s social media stunt goes viral


    The news that JD Wetherspoon has pulled the plug on all of its social media activity prompted social, as well as the mainstream, media, to go into overdrive. Georgi Gyton asks whether it will have any impact and if it will encourage other food and drink operators to follow suit?

  • Opinion

    Will AI be a game-changer for the eating and drinking-out sector?


    Georgi Gyton looks at the potential impact AI could have on the eating and drinking-out sector.

  • Simon Longbottom

    On a walkabout with Stonegate


    Stonegate chief executive Simon Longbottom talks to Georgi Gyton about the company’s strategy of building a presence in city and town centres through its stable of brands and formats.

  • News

    Brandwatch: Just Eat


    Just Eat may have reported strong order growth in its full year results yesterday – up 19% in the UK, to 105 million – but the market balked at its lower forecasts for growth in 2018, largely down to planned investment in areas like its branded restaurant delivery partnerships, in a bid to fend off increasing competition. MCA explores the potential impact of its plans.

  • What The Pitta

    Founders’ Forum Focus: What the Pitta!


    What the Pitta! has ambitious expansion plans, and the growing trend for flexitarianism – or eating less meat to you and me – is helping to achieve them.

More by Georgi Gyton