A leading trade body has hit out at the huge profits announced by Sky in its annual results, as pubs are squeezed further by rising subscription costs. The Association of Licensed Multiple Retailers (ALMR) denounced Sky’s 9% increase in annual revenues to £4,952, with retail revenues, driven by the pub and bar sector, rising 11%. ALMR said that according to its research the annual Sky subscription paid by licensed premises was £13,300 in March 2008, which was before the recent increases. Kate Nicholls, head of communications for ALMR, said: “The huge profits announced by Sky will be difficult for hard working bar and pub operators to swallow. “Sky publicised their supposed “price freeze” earlier this month but if you look at the small print it was nothing of the sort. “It’s outrageous that Sky fat cats are rolling in money while pub and bars are facing the toughest commercial conditions for many years. “With the current rate of pub closures, if Sky continues to squeeze operators in order to line its own pockets, it’ll soon have no commercial consumer base left.” ALMR said that it had seen a 20% fall in the number of premises subscribing to the service between 2003 and 2008.