The government has launched a £10m alcohol awareness campaign on the same day as the release of a YouGov survey showing that three quarters of drinkers do not know how many units there are in a glass of wine. The Department of Health poll of 1,429 drinkers found that more than a third were unaware of their recommended daily alcohol limit. The publication of the research oincided with the government’s £6m “Know your Limits” advertising campaign to educate the public on the alcohol content of individual drinks, which is to be unveiled on TV, radio, billboards and in the press. The initiative, which is aimed at middle class over 25 year olds, will be followed by a Home Office £4m binge drinking campaign to be launched next month. Dawn Primarolo, public health minister, said: “Glass sizes have grown larger and the strength of many wines and beers has increased, so it's no wonder some of us have lost track of our alcohol consumption. “We aim to give people the facts about how many units are in different drinks in a non-judgemental way. Then they can then make their own assessments about how much they want to drink in the future.” The survey, which was carried out online, revealed that more than half those questioned thought a large glass of wine contained two units, instead of three; 58% did not know that a double gin and tonic contained two units and more than a third were unaware that an average pint of beer had two units. Only 36% of women and 50% of men were found to know their recommended daily drinking limits.