The Society of Independent Brewers (SIBA) has revealed it is backing this year's National Cask Ale Week with £40,000 support package to help promote cask ales. The package includes promotional packs, worth £30 each, which will be given to the first 1,000 pubs on SIBA's Direct Delivery Scheme (DDS) to apply. The promotional kits will contain SIBA-branded bunting, flags, drip mats, posters and branded banners. National Cask Ale Week 2010 runs from 29 March – 5 April. Last year cask ale sales grew by 27% over the week and total sales in participating pubs grew by 5%, according to the association.