MCA is pleased to announce the inaugural UK Pub Market Report which was launched on 24 February, 2015. The UK Pub Market Report provides a unique, in-depth view of the size and breadth of the branded and independent pub sector complete with detailed consumer insight into eating out behaviours. The ...
The Pub market is expected to reach a total value of £21.85bn over 2015. This is derived from 49,786 outlets, spread across Managed & Branded, Tenanted & Leased and Independent pubs, as well as Social Clubs.
In the last quarter of 2014, 84% of UK adults visited pubs for meals or snacks, the highest level on MCA’s record. The average number of pub meals per head per month also rose to a new high, at 1.7, driving annual levels that surpass those for chain and local restaurants, as well as for fast food. Pubs are also accounting for a growing share of eating out visits at all day-parts.
Pubs are building on their established value for money credentials, improving their food offers and embracing ‘hybridisation’ by offering more reasons to visit. In the process, they are providing consumers with a more attractive ‘third space’ in which to enjoy more food and drink occasions throughout the day.
Pub restaurants increasingly appeal to older consumers, with 50+ adults key, over-indexing and growing in importance at breakfast and lunch. Pubs will benefit from the ageing population, as their offer, focusing on tradition and comfort, is particularly well-suited to address the needs of older consumers.
Managed pub groups are enjoying stronger turnover growth than those operating tenanted & leased pubs.
Dinner is the key day-part for pub restaurants, but breakfast has grown in importance, now accounting for 15% of pub visits, up from 10% last year. This trend is also occurring in the total eating out market, but at a faster rate in pubs.
At all day-parts, the main consumer mission when visiting a pub is a ‘treat or special occasion’ and this also over-indexes compared to the total market. This is especially the case at dinner, where two fifths of visits are made for this reason.
Consumers want ‘value’, as opposed to ‘cheap/ inexpensive prices’, which is a much less important consumer need at all day-parts and has decreased in prominence at breakfast and lunch.
Leading restaurant and pub brand operators, catering and hospitality companies, educational institutions, major suppliers and distributors, financial investors and private equity firms.
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