Menu & Food Trends Report 2019

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Based on thousands of data points, MCA’s Menu & Food Trends Report drills down on UK menus’ composition, pricing and engineering, as well as on current eating out behaviour and the trends to watch out for.

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Invaluable insight to help you deliver a successful strategy.

In 2019, underlying motivations revolve around health & wellness – from healthier food & drink choices, to sensible spending and sustainability.

This comprehensive report covers:

Menu composition

  • New dishes flagged on menus
  • Evolution of product counts
  • Mains protein share and protein dish types by channel
  • Labelling of dietary requirements incl. vegetarian & vegan

Menu pricing

  • Menu price movements by channel and course
  • Top price rises on same-line dishes by channel, operator and course

Key trends

  • An overview of 8 leading mega trends
  • Menu insights for each trend»How operators are adapting to these mega trends
  • The implications of these trends on the market
  • The outlook for these trends in 2019 and beyond

Menu engineering

  • Price movements for same-line dishes
  • Average price increases by brand
  • Consumer perceptions of price changes vs value
  • Psychological pricing (£#.#9, £#.#5, £#.#0)
  • Price point patterns and differences London vs regions
  • Psychological phrasing / menu descriptors and impact on pricing

Consumer insight

  • Insight trends by dishes, cuisines, age and channel
  • Up to date consumer data to support the key trends affecting the market

Menu trends

  • Cuisine hotspots and food & drink trends
  • Macro-factors affecting trends
  • New product development on menus displaying operator responses to key trends

This market report is available to purchase

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to get access to this MCA market report.

  • Market sizing – How has the market performed vs last year?
  • Competitive landscape – Which operators lead the market?
  • Consumer insight – How have consumer behaviours evolved?
  • Future Outlook – What growth opportunities are available in the future?

For more information call 0207 611 0405 or email insight.enquiries@mca-insight.com

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