Menu & Food Trends Report 2019


Based on thousands of data points, MCA’s Menu & Food Trends Report drills down on UK menus’ composition, pricing and engineering, as well as on current eating out behaviour and the trends to watch out for.


Invaluable insight to help you deliver a successful strategy.

In 2019, underlying motivations revolve around health & wellness – from healthier food & drink choices, to sensible spending and sustainability.

This comprehensive report covers:

  • New dishes flagged on menus
  • Evolution of product counts
  • Mains protein share and protein dish types by channel
  • Labelling of dietary requirements incl. vegetarian & vegan
  • Menu price movements by channel and course
  • Top price rises on same-line dishes by channel, operator and course
  • An overview of 8 leading mega trends
  • Menu insights for each trend»How operators are adapting to these mega trends
  • The implications of these trends on the market
  • The outlook for these trends in 2019 and beyond
  • Price movements for same-line dishes
  • Average price increases by brand
  • Consumer perceptions of price changes vs value
  • Psychological pricing (£#.#9, £#.#5, £#.#0)
  • Price point patterns and differences London vs regions
  • Psychological phrasing / menu descriptors and impact on pricing

Consumer insight

  • Insight trends by dishes, cuisines, age and channel
  • Up to date consumer data to support the key trends affecting the market
  • Cuisine hotspots and food & drink trends
  • Macro-factors affecting trends
  • New product development on menus displaying operator responses to key trends

This market report is available to purchase

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to get access to this MCA market report.

  • Market sizing – How has the market performed vs last year?
  • Competitive landscape – Which operators lead the market?
  • Consumer insight – How have consumer behaviours evolved?
  • Future Outlook – What growth opportunities are available in the future?

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