Two-fifths of UK adults say that eating healthily is of high importance to them. That’s 20bn consumers seeking healthier options. Are you maximising this opportunity?
The MCA and HIM Healthier Eating Report 2019 provides a comprehensive overview of the healthier eating category across the Eating Out and Grocery Retail sectors. The report helps to identify the healthier needs & demands of consumers, key healthy messages that influence their purchase decisions and the most important sources of healthier eating information for different consumer groups.
Operators, retailers and suppliers can use this report for critical analysis that will help inform your business with strategic decisions surrounding NPD, key channels for investment and product placement, as well as helping you demonstrate a key understanding of the market place.
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