Healthier Eating Report 2019


Two-fifths of UK adults say that eating healthily is of high importance to them. That’s 20bn consumers seeking healthier options. Are you maximising this opportunity?


Invaluable insight on the healthier eating category to help you deliver a successful growth strategy

The MCA and HIM Healthier Eating Report 2019 provides a comprehensive overview of the healthier eating category across the Eating Out and Grocery Retail sectors. The report helps to identify the healthier needs & demands of consumers, key healthy messages that influence their purchase decisions and the most important sources of healthier eating information for different consumer groups.

Operators, retailers and suppliers can use this report for critical analysis that will help inform your business with strategic decisions surrounding NPD, key channels for investment and product placement, as well as helping you demonstrate a key understanding of the market place.

Content overview:

  • Executive summary
  • Healthier Eating Attitudes  – how important is healthier eating to consumers? What does healthier eating mean to consumers?
  • Healthier Eating Behaviours - what diets are consumers following? Why do they choose these diets? How long have they followed these diets for?
  • Information, Labelling and Government Intervention – what sources do consumers use for healthier eating advice? What are most influencial healthier eating messages?
  • Consumer Needs & Satisfaction - how important is offering a wide range of healthier options? How influencial is range in venue decision making?
  • Menu Analysis - how are operators adapting to the growing trend towards health? How many menu items are labelled vegan, vegetarian, low-calorie?
  • Key Competitor Analysis - who are the leading health-focused operators by outlets and turnover? Which brands have seen strongest growth in this fast-growing market sector?
  • Future Outlook - what changes do consumers expect to make in the future to eat more healthily? What will they eat more/less of?

How to use the report:

  • Identify the key factors driving the healthier eating trend.
  • Understand the products and ingredients that impact consumer decision making
  • Learn how health is impacting the grocery retail sector
  • Gain insight into how leading brands are approaching the healthier eating category
  • Find out how you can drive greater sales of healthier options in your store/outlet.
  • Explore ways to differentiate your offer from the competition.
  • Gain clarity on demand and supply-side market growth drivers
  • Identify growth opportunities over the next three years and futureproof your healthier eating strategy

This market report is available to purchase

It appears you do not have valid access that enables you to see this content.

Gated access promo

Contact Us 

to get access to this MCA market report.

  • Market sizing – How has the market performed vs last year?
  • Competitive landscape – Which operators lead the market?
  • Consumer insight – How have consumer behaviours evolved?
  • Future Outlook – What growth opportunities are available in the future?

For more information call 0207 611 0405 or email

If you already have access, please SIGN IN