Sales of Magners cider plunged 10% during the four months to the end of June. Ireland-based manufacturer C&C blamed poor weather and the consumer downturn. But the Daily Telegraph said Britain’s love affair with the brand, sales of which rocketed during 2006, appears to have been little more than a fling. And some industry experts believe that Magners is too expensive, while C&C is being out-muscled by rivals like Heineken-owned Scottish & Newcastle. C&C’s share price slipped 10%, down 29 cent to 2.44 euro (£1.95) after it admitted sales had been “weak” and that half-year revenues to August 31 were unlikely to match last year’s level. However there was a 3% sales growth in spirits and liqueurs, which C&C exports to 80 international markets. Operating profits also showed a slight increase, reflecting improved profit margins following a cost reduction programme announced last November which led to the loss of 150 jobs. The Daily Telegraph 12/07/08 page 33 (BusinessNews) Financial Times 12/07/08 page 15 (Companies & Markets) The Independent 12/07/08 page 54 (Business) The Guardian 12/07/08 page 40 (Financial) The Times 12/07/08 page 60