Thirty two companies have now joined the campaign to reduce VAT for the hospitality sector led by French entrepreneur Jacques Borel. Borel, who helped secure VAT reductions for the sector elsewhere in Europe, is campaigning for VAT charged in pubs and restaurants on drink, food and accommodation in the UK to be reduced from 20% to 5%. Membership of the so-called VAT Club JB includes 29 family and regional brewers including Charles Wells, Fuller’s and Shepherd Neame, along with JD Wetherspoon, Pizza Hut UK and Mandarin Oriental Hotel Group. The total sum raised to date has not been disclosed, but the brewers alone are contributing £240k. The campaign has now appointed two public relations agencies with clients in the pub and leisure sector, Propel Info and Eddie Gershon Media Relations, to work jointly on publicising the case for reduced VAT. Borel said: “The case for a targeted VAT reduction is a strong one, a great chance for the Government to stimulate employment. “We have appointed Propel Info and Eddie Gershon Media Relations to begin a grassroots campaign to increase wider understanding of the compelling reasons why reducing VAT for the hospitality sector would provide a substantial boost for the economy.”