Shop price inflation eased for a second month running in June, thanks to cheaper seasonal food and World Cup discounts, according to the latest figures. The British Retail Consortium said shop prices in June were 1.5% higher than a year ago, having risen 1.8% on the year in May. It was the second month in a row that shop price inflation had eased and the BRC said the downward trend was likely to continue. Stephen Robertson, BRC Director General, said: "Low and stable inflation appears likely for the rest of the year. The fluctuations in commodity cost and exchange rates over the last 18 months have now fed through. Barring any major shocks, we're not expecting sharp movements in price." But he added that a planned rise in VAT from January would push up inflation. Food inflation eased to 1.7% in June from 2.2% in May, reflecting a fall in the price of fresh fish and vegetables. Non-food inflation fell to 1.4% from 1.6% the month before as the price of clothing, footwear, electrical goods, books, stationery and home entertainment goods continued to fall.