Sales of Fairtrade products rose 12% last year – outpacing the wider market – but at £800m still remain a fraction of the overall amount of money spent by consumers in the UK. The Fairtrade Foundation said the rise in sales showed that consumers had remained loyal last year despite the recession. Despite this, the £800m sold in Fairtrade branded goods remains a tiny part of the market, with grocery sales alone worth £150bn a year. More than 4,500 products are now licensed to carry the Fairtrade Mark, including coffee, tea, avocados, cotton wool and olive oil.