Diageo announced the launch of more than 30 year long schemes worldwide to support the World Health Day theme of Safe Roads. "As part of its ongoing commitment to promote a shared understanding of responsible drinking and to combat alcohol misuse, Diageo has developed a range of programmes reminding the public about the consequences of drink-driving, and being a safe road user," the company said. Paul Walsh, Diageo's CEO, said: "We believe that World Health Day provides our company with a good opportunity to continue our work in this area and to make a valuable contribution to issues related to road safety across the world."