Atkins Nutritionals, the driving force being the low carb dieting trend, has filed for bankruptcy protection. The company owes $300m (£172m) in outstanding principal and interest, but has received $25m in financing to operate during the bankruptcy proceedings, which it said would not affect day-to-day operations. Mark S. Rodriguez, the group’s president and chief executive, said the company had in the past year "adjusted our organisation to accommodate a smaller business" and would promote its brands "more broadly for consumers who are concerned about heath and wellness."