The launch of a vodka-flavoured ice-cream has brought complaints from alcohol activists in Australia that it could give children the taste for strong drink. Geoff Munro, director of the country's Community Alcohol Action Network, told Australian Associated Press: "It introduces children to the taste of alcohol at potentially a very early age and I think that should be avoided. "These products normalise alcohol and suggest to people that they ought to be thinking about alcohol just about every hour of the day." The company that makes the new Illicit Vodka Cranberry Magnum ice creams, Streets, said they contained only vodka flavouring and no alcohol. The firm's marketing general manager, David McNeil, told the Herald Sun newspaper the ice creams were promoted only to adults, and pointed out that rum and raisin has been a popular ice cream flavour for 30 years."