Innocent, the smoothie drinks producer, is to join the ranks of the UK’s most influential brands as the business community sets greater store by "values". The environmentally active drinks firm, which was established by three Cambridge graduates but is now controlled by Coca-Cola, will be named this week as the seventh most significant "thought leadership" brand in Britain in an annual poll that asked 1,000 opinion leaders to identify their top trusted, innovative businesses. The Observer, p50